Our Story
All Glory didn’t begin in a glossy boardroom or a high-street studio. It was born in our tiny London flat, between mood boards, fabric swatches, and those late-night moments when dreams feel most alive. Just the two of us — Ollie and Raluca — building something from scratch, between coffee cups and a whole lot of determination.
How We Designed Underwear That’s Comfy — and Seductive
We first became passionate about women’s underwear during the pandemic. We noticed a gap — we couldn’t find a design that was both seductive and minimal, flattering without being over the top.
So, after a lot of thought (and even more late-night conversations), we took the jump and decided to create our own. Having both a male and female perspective, it turned out to be a real advantage — this helped us craft pieces that feel as good as they look.
From the beginning, we agreed: no uncomfortable lace, padding, or wires. Just natural lift, sculpting shapes, and fabrics that hug you in all the right places.
You know that feeling when you can’t wait to get home just to take your bra off? Yeah — wearing All Glory will make you forget about that. For good.
Women’s Underwear Designed in London, Made in the UK
Every piece is designed by us and produced right here in the UK. That means we stay close to the process, ensure fair pay, and keep quality at the heart of everything.
We chose slow over fast — producing only in small quantities to avoid waste. That’s why we launched with just four core pieces: two bras and two bottoms. All mix-and-matchable, in two complementary shades: Pearl White and Charcoal Grey.
Meet the Launch Collection
The Bra – Made from soft, sculpting fabric with adjustable elasticated straps and delicate shaping. It moves with your body — effortlessly.
The Racer – A sleek, sporty silhouette that offers light support and everyday ease.
The Essential Bottom – Buttery-soft with a Brazilian cut, designed to flatter and disappear under clothes.
The Hip Hugger Bottom – More coverage, more support. High-waisted to elongate the legs and hug your curves just right.
All our pieces are made from sustainably sourced fabric from Portugal — 95% MicroModal and 5% Elastane for that perfect balance of softness and stretch. We also added a 100% cotton gusset to every pair of bottoms — because comfort should never come at the cost of your health.
Why We Named Our Underwear Brand ‘All Glory’
The idea for the name All Glory came to Raluca during one of those quiet, reflective moments in the shower. She kept thinking about the phrase “in all your glory” — a powerful expression that celebrates showing up exactly as you are. No filters, no pressure to change — just natural beauty and real confidence.
We chose All Glory because it perfectly captures what our underwear brand stands for: body confidence, self-expression, and feeling comfortable in your own skin. Our pieces are designed to support you — literally and emotionally — so you can feel your best, in all your glory.
